Lorem ipsum is a fast way to fill a mockup with believable paragraph shapes before final copy is ready. Designers use it to judge line breaks, spacing, and hierarchy without getting distracted by unfinished content.
Placeholder copy is useful in drafts, but it should not ship to real visitors. Search engines, accessibility tools, and human readers all benefit when the final content replaces lorem ipsum before the page goes live.
Designers drop placeholder paragraphs into Figma or HTML mockups to judge layout before copywriters deliver final text.
Replace with real content before launch — placeholder text hurts accessibility reviews.
Stakeholders judge layout before final copy exists. Latin filler keeps attention on hierarchy, spacing, and component balance instead of debating placeholder wording during early design critiques.
Screen readers still traverse placeholder text during reviews. Swap in real copy before accessibility audits or user testing sessions.
Replace lorem ipsum with realistic sample copy when testing reading rhythm and line length.